Audience Profile

Audience profile

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Permission request

This is the permission request, which is were we ask the band and/or the band manager for permission for use of their song. We asked to use the song "Monster" by The Automatic by sending an e-mail to the manager of The Automatic. We made sure to say our video of their song would purely be for educational purposes and no profit would be made from our A2 media video. We stated our location and college so they would be able to contact us to let us hear their reply.

Treatment sheet

Treatment sheet – monster – the automatic

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Lyrics Breakdown (The Automatic - Monster)

Lyrics breakdown

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Initial Ideas

The Automatic - Monster Intial Ideas

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9 Frame analysis

This is a nine frame analysis of the song 'Take me out' by Franz Ferdinand. It uses the colors grey, white black and yellow throughout the song which is quite basic compared to the complexity of multiple computer techniques used in the music video. The video is used on a mixture of takes of the band and using Andrew Goodwin's theory of visuals relate to the music as the words appear on the screen as he sings them such as 'Leave here' and shown in one of the screenshots. This video uses all sort of images and shapes like lines in bold and a lot of circles mixed together throughout. In this video of 'Take Me Out' there is also like symbols of the music like a contrast between black and white as shown in the 6th frame with a boxer in a mirror image. There is also the band in like robotic form like sort of bones and parts and this could symbolize the the song title, there is a lot of close-ups of guitars and the main singer singing a key aspect of indie music. The use of context of strange symbols and shapes are a frequent use in Franz Ferdinand videos but also in the indie genre as it shows there laid back approach and weird nature towards there music video. As i have mentioned beforehand i think the robotic thing is showing how easy it is to break them and to 'Take them Out' like the song title so could have more indepth value than i have originally thought while analysis the video.

9 screen analysis 2

This is a 9 frame analysis of the song Brimful of Asha by Cornershop.  Throughout the song the band are seen playing to the song but moving on album covers they have made, this is seen in screenshots 1, 2, 3, 5, 6 and 9. Screenshot 3 shows the names of the members in the band with the lead singer singing next to it on the album cover with a girl dancing to it in the background.  It promotes the band and shows how many are in it. Screenshots 7 and 8  show how many records they've got and showing one of them being played on an old fashioned record player which were more popular when the song was released. The fact that there is a girl dancing to the music portrays the audience this song is aimed at, young teenagers and on screen shot 4 we see a mixture of the girl dancing and the record playing at the same time to show they are connected in some way. In screenshot 3 the the lead singer is seen on the record package and his name is at the top of the list showing he is the main person in the band and the most recognizable by the audience and fans. Screen shot 5 shows a band member playing a traditional indian instrument, a sitar, this shows the background of the band because they are of indian heritage. Also screen shots 1, 2, 3, 4, 5, 6 and 9 show the editing thats been used in the video to show each band member playing/singing to show the audience who is in the band and what they do within it, it also promotes their other albums as they are edited upon cases of their other albums.

9 screen analysis 3

This music video is both narrative and performance based, often with the two interlinking. The narrative follows the man in the second shot, but the band are performing in his back garden and in certain shots the band members and crowd are shouting the lyrics at him through a window etc. There hasn't been any effect put on the footage, so all looks very natural and simplistic, but effective when it comes to combining the performance with the narrative so closely. The favorite shot that i picked out is probably the bird's eye view of the crowd and band members singing along in slow motion. it's the only shot like this throughout the video and also does a pan from left to right, creating an effective atmosphere in the video. another good shot is when the lead singer is shouting the lyrics into the woman's ear and she is oblivious, this is another good example of combining narrative performance, as well as good acting. The band don't remain chronological continuity during the performance part of the video, quite a few times in the video, the performance switches from a daylight setting with the crowd, to a night time setting with no crowd, and powerful lighting.